There are a lot of savvy consumers out there who wonder whether luxury skincare is worth it. And we can understand why. Even though top-end cosmetics are big business (more than US$3,842.7m was spent in this sector in 2020 in the UK alone). And the industry grows by more than 4% year on year. It can often feel as though you are being ripped off. Specially, when you look at the price tags of luxury skincare products.
However, there are a few clear benefits associated with higher-end cosmetics. This includes:
It lasts longer
When it comes to luxury skincare, the important thing you have to bear in mind is that it’s all about quantity VS quality. Whether you’re investing in nourishing hand cream, conditioning body scrub or a beautifully crafted Eau de Perfume. A more expensive product tends to last longer. As you need to use less of it to get the desired results.
Think about it. Perfume may be more expensive than a body mist. However, the smell lingers for longer, you don’t have to apply it as often. Similarly, if a body scrub leaves your skin silky and smooth every time you use it. Therefore, you could probably only use it two or three times per week to maintain the soft. The elegant feeling rather than palming a handful at every bath or shower.
It contains better ingredients
In the end, you get what you pay for. Luxury skincare solutions are more expensive because the ingredients that go into the formulations. Thereof are of a better quality, and are mostly based on more in-depth research. When a brand has access to more development funds. Their scientists and product developers can draw on consumer insights. In addition, these create something that speaks to the needs of their target demographic directly.
Additionally, these formulations often contain either more natural ingredients, or synthetic ingredients of a higher quality, simply because the aim is not to keep the price point as low as possible, but to create a product that will yield beautiful results.
Brands are held accountable
The saying goes that ‘the tallest trees are most in the power of the wind’, and this certainly applies to luxury skincare brands. Because the eyes of the consumers are on these prominent businesses, they have to do things by the book. As such, when you invest in higher-end cosmetics, you can rest assured that they are being audited for just about everything.
This includes the impact they have on the environment throughout their manufacturing and supply chain, whether they comply with anti-cruelty regulations, and (most importantly) if it is safe for use. There are various UK governing and regulating bodies that ensure that luxury brands tick all these boxes, which means you can trust that the products are doing what it should.
Is luxury skincare worth it? Yes, it is. It may be more expensive at the outset, but it lasts longer, contains better ingredients and the brands that manufacture higher-end cosmetics are held accountable for their conduct by various governing and regulating bodies.
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