Fragrance has a powerful impact. Whether it brings us back to a special memory, reminds us of a loved one or simply makes us feel empowered, scents are highly evocative. And, after choosing your signature fragrance and investing, you want to make sure everyone can appreciate it throughout the day. The British market value for fragrances increased to an impressive £1.8 billion in 2018, showing that we haven’t lost our obsession with a good smell. And this obsession shows no hint of diminishing any time soon.
The famous Coco Chanel once said, ‘A woman should wear perfume wherever she wants to be kissed’. And science has shown us that there is some fact to this statement given that these areas are pulse points. But, how do the pulse points on the body contribute towards longer-lasting fragrance?
What are pulse points?
Those places on the skin where you can feel your heartbeat – those are your pulse points. This occurs when an artery is compressed closely to the surface of the skin. By pressing your fingers against pulse points, you’ll be able to feel the movement of blood through the artery below. These spots emanate heat – the same heat that is generated by this blood flow. And, just as Coco Chanel suggested, most of them appear in spots where one is likely to be kissed. The main pulse points that are best known include:
- Behind the ears
- On the wrists
- At the base of the throat
- Inside the elbow
- Behind the knees
How do pulse points on the body contribute to longer-lasting fragrance?
As we mentioned above, pulse points are areas that emanate heat. This activates perfume molecules, causing the scents to be intensified. This is why many people apply fragrances on these specific areas – you’re more likely to get a strong and intensive experience when working with the warmth of your body. It also helps that these areas are the ones likely to pass by your loved one’s nose during an intimate cuddle. In this situation, the person you’re looking to attract is treated to the full impact of your favourite fragrance.
Tips for long-lasting fragrance
Applying your chosen scents to the right areas around the body is just one way to make sure they can be appreciated for the longest time. In fact, the manner of application and the environment around you will also have an impact on this. Here are our tips for achieving long-lasting fragrance all day long.
Apply after washing
In order for scents to stand the test of time, they need something to cling on to. For this reason, many perfumiers recommend applying perfumes straight after a shower or bath. The perfume particles will cling to the water droplets left on your body before absorbing into the skin, lingering for longer on the body.
Perfumes also cling better to oily skin. If you suffer from dryness, applying an unscented moisturiser or one with the same scent as your perfume after the bath. You provide a layer for it to cling on to. This way, you’ll protect the skin and slow down the rate of evaporation, thereby increasing the lifespan of your fragrance.
Many perfumes are available alongside matching moisturisers and shower gels with the same scent. Nourishing oils melt into the skin, bonding well and staying on the skin for longer. Pair this with a complimentary moisturiser and then your fragrance to keep the scent strong for the entire day.
Do not rub
It can be tempting to rub your wrists together or rub a perfume into the skin. Instead of intensifying the scent, this actually breaks down the fragrance molecules. You’ll have a weaker scent that lasts for a significantly shorter time. Instead, dab or spray your perfumes to the pulse points and leave them – your body heat will do all the work.
When it doesn’t work
For some of us, fragrances and perfumes don’t work as well with our skin-type. This could be because of a heightened acidity, medication that changes our body’s chemistry and even stresses can affect the body’s temperature. One of the best ways to deal with these complications is to apply an emollient layer between your skin and the perfume. Something like an unscented or complementary scented moisturiser will prevent the fragrance from evaporating and increase the olfactory experience.
Scent is hugely important to us here at Malée. Our signature Verdure fragrance is fresh, vivid and uplifting. It has been designed to take you on a journey through the natural beauty of Africa. A blend of bright citrus, crisp mint and warm patchouli, it energised and slips perfectly into your daily routine. Build up this scent throughout your entire routine. Start with the deep conditioning body scrub to remove dead skin and leave it flowing. Following with our award-winning moisturising oil that melts into skin and infuses it with exceptional nourishment. Step out and coat yourself with the Verdure conditioning body cream before spritzing on the Verdure Natural Perfume to your chosen pulse points.
Pulse points play a key role in enhancing the longevity of your chosen fragrance. Understanding when and how to apply your favourite scent will ensure that you turn heads, from morning to night.
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